Who: Erin Healy’s Spring/Resort Collection “Ma Belle Femme” and new Fall/Winter Collection “Tales of a Gypsy”
What: Private Trunk Show
When: July 16th, 2014 5pm – 9pm
Where: The W Hotel 2201 Collins Avenue, Miami Beach, FL
On July 16, guests were cordially invited to attend a private trunk show and sample sale featuring pieces from the Spring/Resort Collection “Ma Belle Femme” and new Fall/Winter Collection “Tales of a Gypsy.”
This event took place at The W Hotel in South Miami Beach. Guests were greeted in the lobby and escorted to the residence for an evening of fashion and the opening of Mercedes Benz Swim Week!
Champagne, wine and light hors d’ oeuvres were served.
Barry H. of SobeSavvy.com had the opportunity to interview Erin Healy during this intimate event.
BH: So Erin, tell me where you get inspiration for your designs ?
EH: My inspiration comes from all different places and forms. My last collection which was all black came to me when I was meditating. Sometimes I get inspiration from a particular fabric or sometimes they can come to me in dreams.
BH: I see that black is a major theme in some of your designs. Living in Florida how does the color black fit into your designs ?
EH: Black is classic and will always be in style.
BH: Which designs do you prefer formal or casual wear ?
EH: In the past I have always done very cocktail or formal wear but some of my pieces you could dress down but ultimately I am geared more towards red carpet design fashion.
BH: What is the typical Erin Healy customer?
EH : My woman is between ages of 28-55. A body conscious woman who is interested in unique limited edition pieces that you will not see everywhere. I am not in dept stores. I focus on specialty small clothing boutiques.
BH: Often newer designers fail because they attempt to expand too far and too fast. What is your end game as far as geographic expansion ?
EH:I am focused on the south. There are certain regions where I beleive my clothes sell better. You have to be smart about it. This is a business. At the moment the Southeast and some of California is my main region.
For more information, like her Facebook page:
https://m.facebook.com/ErinHealyDesigns and check out her website www.erinhealydesigns.com
Enjoy a few pics from her amazing trunk show at the W Hotel